Client: Theory

Rollout to 25 US Stores, Paris, and London

Concept + Design
Prototyping
Rollout Design
Bespoke Fabrication

For Theory’s 2017 Holiday Windows, we imagined a tranquil winterscape where animals and humans coexist together. Inspired by the Theory Winter collection, we designed a paper fox, fawn, rabbit, and dove to live in a forest of shiny silver paper trees. Mannequins wore textured paper masks to further blend them into the setting. Each animal was designed as a flat pattern, cut out of paper, and assembled by hand.